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Ele Zimbabwe Seliqhuba Uhlelo Lokulungisa Isimo Salo Esibi Ngokusebenzisa amaAdverts

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Ele Zimbabwe lithi selizaqalisa umkhankaso wokukhanga izethekeli zemazweni ngokufaka imbiko yama adverts emisakazweni yabomabonakude anjenge Cable News Network (CNN) le British Broadcasting Corporation (BBC).

Umnu. Walter Mzembi umphathintambo wezokwethekelelwa kwelizwe uthi lokhu kwenzelwa ukuthi kulungiswe isimo esibi selizwe le Zimbabwe elibonwa ngamanye amazwe njenge ndawo engela kuhlaliseka kwezombusazwe.

Umnu. Mzembi uthi kuzafunakala imali enengi yokuqhuba uhlelo lolu oluzasebenzisa njalo imisakazo enjenge South African Broadcasting Corporation, Aljazeera le France 24.

Okwamanje sokulungiswe umbiko ozafakwa ku CNN obiza isigidi lengxenye samadollar - $1.5 million.

Uhlelo lolu lujonge ukukhanga abemazweni ukuthi bahlaliseke nxa besiya eZimbabwe ekhangelelwe ukuthi izakwenzelwa umhlangano omkhulu ngomnyaka ozayo weCongress ye United Nations World Tourism Organization.

Ingcwethi ezibona ngomsebenzi wokwethekelelwa kwamazwe kulandwa ezemvelo zithi uhlelo lolu luzaqhutshwa nzima njengoba ilizwe lingelamali.

Kodwa-ke eyinye yezingcwethi lezi uMnu. Siphambaniso Moyo uthi ele Zimbabwe kumele litshayelwe ihlombe ngokwenza uhlelo lolu.



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